Business to Consumer (B2C) Interaction
One of the tasks that most online business owners are faced with is interpreting how your consumer market behaves. With so many types of data available, making your online business available in all the right places can be a challenge.
Online retailers also known as e-tailers need to maximize and constantly need to update their inventory so that the consumer has a large variety of options all the while ensure that the business owners make it easy & quick for consumers to find them. In short making sure that you are available across all selling channels as well targeted focused areas.
The Big Brands
Big brand names are always a big challenge to overcome but they can also be a vital source of trend setting and inspiration. An industry giant like Amazon can be an excellent source of providing key market trend insight because of the intense high volume of website traffic. The real challenge is understanding & interpreting that data and applying it to your online business. These are usually simple things like choice of words, ad placement, keyword data, etc. all of which is freely available through Google Analytics.
The Generation-Y e-Shopper
Generation Y shoppers are buyers or e-shoppers that are prone to shopping online and depend mostly on smart device and apps as a means of shopping, shopping that used to be done in person like booking tickets, ordering food & clothing. In order to obtain your businesses share of online shoppers, your online business must provide a high & consistent level of quality, security & ease of access.